The PoweR of Pressure

why pressure isn’t the problem, it’s the solution

An essential guide to thriving under the demands of our pressure-packed world. Now available everywhere books are sold.

What’s the Most Pressure You’ve EVER been under?

Third Factor CEO Dane Jensen has asked this question of thousands of people, from Olympic athletes and Navy SEALS to over-worked managers and busy parents, and discovered that while each experience is unique, pressure has patterns. These patterns are somewhat counter-intuitive, but once we learn to recognize them we can learn to use the energy that accompanies pressure to thrive. In short, pressure can be a wind at our back instead of a weight on our shoulders.

These lessons, along with some of the most incredible stories Dane heard, have all gone into his new book, The Power of Pressure: Why Pressure Isn’t the Problem, it’s the Solution.

Insightful! The Power of Pressure provides the keys to lowering stress and freeing yourself to enjoy life.

Marshall Goldsmith

New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

The best book I’ve read on pressure and performance!

Nick Nurse

Head Coach of the NBA Championship-winning Toronto Raptors

order your copy Today

The Power of Pressure is available at hundreds of retailers in North America and around the world. See the complete list.

About the Author


Dane Jensen is the CEO of Third Factor, an acclaimed speaker, an instructor at Queen’s University and the University of North Carolina, a regular contributor to Harvard Business Review, and the author of The Power of Pressure (HarperCollins).

Dane oversees Third Factor’s delivery of leadership development programs to leading firms across North America including SAP, RBC, Uber, Twitter, the USGA, and others.

He teaches in the Full-Time and Executive MBAs at Queen’s Smith School of Business in Canada and is Affiliate Faculty with UNC Executive Development at the Kenan-Flagler Business School in Chapel Hill.

the first

Get a sneak preview of the first chapter of The Power of Pressure.


Chart a course for your next peak pressure moment so that you can perform at your best.

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